On-air fundraising fatigue can happen to your listeners and to you and your colleagues. To deal with the fatigue, stations sometimes shorten or eliminate drives, but this isn’t always best for your station’s financial health. On-air drives are the foundation of public radio’s membership programs and the biggest source of new givers. As you prepare for your fall drive, join us for a game-changing conversation about how to rethink on-air fundraising. This PMDMC 2019 encore presentation will give you simple ideas to leave you feeling inspired and empowered to turn more listeners into givers.