Short-Term Pain for the Long-Term Gain: A Survival Guide to Growing Your Sustainer Plan

  • Wednesday - 9:30 AM - 10:45 AM
  • Avenue Ballroom - Floor 4
  • #PMDMC18

Managing and planning for the short-term revenue shifts that come with implementing a sustainer program is a financial problem for many stations. It requires making hard decisions that can affect departments across the organization. Join stations and experts to understand what to expect when you take your sustainer program to the next level. You'll walk away with thoughtful ways you can implement a sustainer revolution at your station that will raise more money, improve retention, and help you reach new heights in serving your audience.

Membership, Broadcast Agnostic


Valerie Arganbright | CEO | Appleby Arganbright

Amanda La Kier | Vice President of Individual Giving and Donor Relations | Public Broadcasting Atlanta