Acquiring New Members With Social Media: Trends, Tests, and Traps

  • Wednesday - 11:15 AM - 12:15 PM
  • Addison - Floor 4
  • #PMDMC18

In the last year, a wave of testing by stations, PBS, and their agency partners has revealed important new practices to acquire new members using social media. From Facebook advertising to hashtags, you’ll see examples and data to help you evaluate the success of your social media ad strategy. You’ll learn how to develop a Facebook ad strategy including first steps and ROI goals, and what common mistakes to avoid if you’re starting or expanding online advertising to acquire new members.

Membership, Digital, Broadcast Agnostic


JC Bouvier | Vice President Digital | Allegiance Fundraising Group

Christina McPhillips | Vice President of Business Development | Carl Bloom Associates

Susannah Winslow | Vice President Development | KLRU-TV