How TV On-Air Experiments Can Impact Your Fundraising Paradigm

  • Wednesday - 2:00 PM - 3:00 PM
  • Avenue Ballroom - Floor 4
  • #PMDMC18

Whether you’re experimenting with membership drives to bolster revenue for future changes in your fundraising plan, or experimenting with ways to deepen the relationship with your donors, you’ll need your imagination - and possibly an unconventional mindset - to evolve in our rapidly changing fundraising landscape. Hear from station professionals who are challenging the current on-air fundraising model to meet the needs of their audiences and using messages of impact to deepen those relationships.

Membership, TV only


Kellie Castruita-Specter | Chief Marketing & Engagement Officer | Thirteen - WNET

Mark Cataldo | Senior Director - Membership Marketing | Thirteen - WNET

Vicky Charleston | Director of Brand Strategy | Houston Public Media

Don Geraci | Executive Producer | Houston Public Media

Courtney Lamm | Chief Development Officer | Houston Public Media