Show Me the Money! How Integrated Passport Messaging and Interdepartmental Collaboration Drive Success

  • Thursday - 10:00 AM - 11:15 AM
  • Addison - Floor 4
  • #PMDMC18

What can effective multi-channel marketing of Passport do for you? A lot. With more than 1,500 programs available, and more than one million activations, Passport continues to evolve to meet the needs of donors for a financially sustainable future. Join the conversation and explore how Passport is capturing new members, engaging audiences, and transforming fundraising across the system. You'll leave with effective messaging tactics, key performance indicators, and proven promotional strategies to show your team(s) the money.

Tags:
Membership, Marketing/Engagement, Digital, TV only

Speakers

Megan Kilgore | Marketing Partnerships Manager | KERA

Christina McPhillips | Vice President of Business Development | Carl Bloom Associates

Chas Offutt | Senior Director of Development | PBS