Music Station Sales: Creating Your Station's Unique Value Proposition

  • Thursday - 11:45 AM - 12:45 PM
  • Denver/Houston/Kansas City - Floor 5
  • #PMDMC18

Many music stations are challenged by the buying community’s belief that public radio means NPR news, period. Yet, in many markets, the AAA, classical, jazz, and eclectic stations are the ones that attract the most loyal and fervent listeners. Learn how to translate that listener passion into a sales story that showcases your underwriters' success, the solutions you offer to their problems, and the benefits you can bring them. In this workshop-style session, meet with your colleagues from other markets and learn what’s working for them, share your successes, and craft messaging that turns prospects into sponsors.

Tags:
Corporate Support, Radio only

Speakers

Tom Interrante | Sales Director | WXPN

Will Keible | Director of Marketing & Corporate Support | WDAV