The New Realities of Public Radio Sales

  • Wednesday - 9:30 AM - 10:45 AM
  • Denver/Houston/Kansas City - Floor 5
  • #PMDMC18

Public radio underwriting has always been a different kind of value proposition, and preconceived notions from clients and agencies can be hard to overcome. This is especially true in a local media environment that is increasingly focused on digital and ROI. Whatever obstacles you’re facing, come ready to tackle your challenges and leverage new opportunities in this interactive session as we work to strengthen our case for public radio sponsorship.

Tags:
Corporate Support, Radio only

Speakers

Millie Adan-Garza | Director of Sales - Underwriting and Corporate Sponsorship | Houston Public Media

Bryan Moffett | COO | National Public Media

Marlene Schneider | Director | Enginuity Workshop