Too High or Too Low? Finding the PTV Pricing Sweet Spot

  • Thursday - 2:30 PM - 3:45 PM
  • Northwestern/Ohio - Floor 6
  • #PMDMC18

From giving away the farm to pricing yourself out of the market, there is a lot of room on the spectrum. But, like a pendulum, you aren’t stuck in any one place. Hear from PBS stations who have gone through re-pricing and then work together through common questions and pain-points like: How do I know what is a competitive price? How do I start the process? Can I offer banner ads as added-value?

Tags:
Corporate Support, TV only

Speakers

Millie Adan-Garza | Director of Sales - Underwriting and Corporate Sponsorship | Houston Public Media

Randy Farmer - O'Connor | Managing Director - Corporate Support | Maryland Public Television