To Sell or Not to Sell? Sponsored Content and Public Media

  • Thursday - 11:45 AM - 12:45 PM
  • Los Angeles/Miami/Scottsdale - Floor 5
  • #PMDMC18

Many brands are looking to new techniques and tactics to maximize the visibility of their content as a result of decreasing effectiveness of traditional banner advertising and high content-marketing adoption rates. But this can be a complicated proposition for public media organizations. How can we meet the evolving content-marketing interests of our underwriters to ensure we remain a viable marketing buy without alienating our audiences and compromising public media’s noncommercial core values? We hear from organizations that are thoughtfully experimenting in this space.

Corporate Support, Digital, Broadcast Agnostic


Brandon Arolfo | Senior Director | PBS Digital Studios

Margie Cochrane | Sales Manager | Friends of Public Radio Arizona

Amy Powers | Senior Director of Integrated Media Sponsorships | WAMU

Ryan Welch | Chief Development Officer | Rocky Mountain PBS