To Sell or Not to Sell? Sponsored Content and Public Media

  • Thursday - 11:45 AM - 12:45 PM
  • Los Angeles/Miami/Scottsdale - Floor 5
  • #PMDMC18

Many brands are looking to new techniques and tactics to maximize the visibility of their content as a result of decreasing effectiveness of traditional banner advertising and high content-marketing adoption rates. But this can be a complicated proposition for public media organizations. How can we meet the evolving content-marketing interests of our underwriters to ensure we remain a viable marketing buy without alienating our audiences and compromising public media’s noncommercial core values? We hear from organizations that are thoughtfully experimenting in this space.

Tags:
Corporate Support, Digital, Broadcast Agnostic

Speakers

Brandon Arolfo | Senior Director | PBS Digital Studios

Margie Cochrane | Sales Manager | Friends of Public Radio Arizona

Amy Powers | Senior Director of Integrated Media Sponsorships | WAMU

Ryan Welch | Chief Development Officer | Rocky Mountain PBS