Making the Case for a Culture of Journalism

  • Thursday - 10:00 AM - 11:15 AM
  • Los Angeles/Miami/Scottsdale - Floor 5
  • #PMDMC18

Public media audiences are growing as people turn to our stations and network programs for thoughtful, fair, and contextual journalism and public affairs analysis. But, as stations invest more in local, do we have the underlying culture of journalism to fulfill audience expectations? This session is a practical dive into our need for journalistic independence even when times get tough. We'll examine how to communicate this commitment to our audience and donors in ways that engage them and help make the case for support.

General Interest, Broadcast Agnostic


Steve Bass | President & CEO | Oregon Public Broadcasting

Edith Chapin | Executive Editor - NPR News | NPR

Mark Memmott | Supervising Senior Editor - Standards & Practices | NPR

Donna Vestal | Director of Content Strategy | KCUR