The Path to Monetizing Podcasting Locally

  • Thursday - 2:30 PM - 3:45 PM
  • Clark - Floor 4
  • #PMDMC18

Podcasting is showing explosive growth, both inside and outside of public media. With consistent growth comes big expectations for new revenue - to date, largely from corporate sponsorship. But, given the limited reach of local podcasts, is that the best model for funding at the local level? Or should we think about diversifying funding more in line with how we as public media organizations are funded overall: by some combination of membership, major donors, and sponsorship? Bring your questions and challenges for a lively discussion on this hot-button topic.

Membership, Philanthropy, Corporate Support, General Interest, Digital, Radio only


Harry Clark | Executive Vice President | Market Enginuity

Paul Jacobs | VP/General Manager | Jacobs Media

Gina James | Manager of Development & Operations | Public Radio Exchange

Emily Kittleson | National Fundraising Manager | Minnesota Public Radio

Jane Wright | Director of Grants and Underwriting | West Virginia Public Broadcasting