Building for the Next Generation: What’s Your Station’s Early-Childhood-Education Fundraising Strategy?

  • Wednesday - 11:15 AM - 12:15 PM
  • Northwestern/Ohio - Floor 6
  • #PMDMC18

Stations are delivering more value than ever to local communities through early childhood education efforts, family engagement activities, and their 24/7 PBS KIDS channels. However, we have not yet built a comprehensive development model to match that growth. Join local station colleagues and PBS for a working session that explores how stations are, and could, build their fundraising activities around early childhood education. We’ll discuss what’s working now, where stations see the most opportunity, and how stations can make strategic decisions to grow this segment of their development operation for long-term success.

Tags:
General Interest, TV only

Speakers

Timothy Eernisse | Director of Development and Marketing | WGVU Public Media

Rachel Morrison Parsons | Director - Education Services & Station Relations - PBS Children’s Media & Education | Public Broadcasting Service

Michele Ripley | President- Commonwealth Fund for KET | KET - Kentucky Educational Television

Julie Sochay | Content and Community Engagement Manager | WKAR

Julie Wallen | Director of Corporate Relations | Kansas City Public Television & The Bridge