Content, Marketing, and Fundraising, Oh My! Break Down Silos and Build Digital Audience Engagement

  • Wednesday - 9:30 AM - 10:45 AM
  • Indiana/Iowa - Floor 6
  • #PMDMC18

Every organization wants higher levels of engagement with their digital audiences. But before you can engage with your audience, you need to be able to work with your colleagues. A strong partnership between content, marketing, and fundraising is key to activating loyal audiences across platforms. Join us for a candid conversation about what it takes to create cross-departmental partnerships that help build online audiences, rethink budget allocations, and - most importantly - create audience-focused touch-points for more meaningful engagement.

Tags:
Marketing/Engagement, Digital, Broadcast Agnostic

Speakers

Jan Boyd | Director of Digital Strategy and Community Engagement | Oregon Public Broadcasting

Paul Loofburrow | Vice President of Marketing | Oregon Public Broadcasting

Jen Newmeyer | Digital Engagement & Fundraising Director | UNC-TV

Susan Scott | Chief Advancement & Marketing Officer | UNC-TV