Gift Clubs: A Gateway to Major Giving Success

  • Wednesday - 11:15 AM - 12:15 PM
  • Indiana/Iowa - Floor 6
  • #PMDMC18

Most major giving programs in public media include $1,000 - $2,500 gift clubs. Learn how stations with successful gift clubs run these programs so that they not only effectively engage and cultivate donors at a higher membership level, but also open the door for bigger five- and six-figure personal asks.

Tags:
Membership, Philanthropy, Broadcast Agnostic

Speakers

Jennifer Fusco | Principal Gifts Manager | North Carolina Public Radio-WUNC

Chloe Hughes | Director- Patron Programs | New York Public Radio