Mastering Major Gifts from Transactional Giving to Invested Philanthropy

  • Wednesday - 2:00 PM - 3:00 PM
  • Indiana/Iowa - Floor 6
  • #PMDMC18

Twin Cities PBS nearly tripled its major giving success by shifting its major gift paradigm. Learn how it was done and connect the dots back to your own operation and corresponding station culture. Take an assessment, explore the new approach, then break into small groups to process what you will change at your station – whether radio, TV, or joint licensee – to make philanthropy happen.

Philanthropy, Broadcast Agnostic


Caitlin Zintl | Senior Manager Individual Giving & Development | Twin Cities PBS / TPT