In 2017 Wisconsin Public Broadcasting marked its centennial with an ambitious planned-giving campaign that secured 100 new bequest pledges within a single calendar year. Explore the data that drove campaign decisions, as well as the diverse techniques, strategies, and tools used to meet this goal. You’ll walk away with strategies and examples that you can put to use, no matter the size or sophistication of your planned giving program.
Philanthropy, Broadcast Agnostic
Aimee Granger | Leacy Giving Manager | Wisconsin Public Television
Eric Greiling | Director of Development | Wisconsin Public Television
Erica Lee | Planned Giving Associate | Wisconsin Public Television
Clint Walz | Senior Manager of Philanthropy | Wisconsin Public Television