Turn Up the Volume on Planned Giving

  • Wednesday - 9:30 AM - 10:45 AM
  • Michigan/Michigan State - Floor 6
  • #PMDMC18

In 2017 Wisconsin Public Broadcasting marked its centennial with an ambitious planned-giving campaign that secured 100 new bequest pledges within a single calendar year. Explore the data that drove campaign decisions, as well as the diverse techniques, strategies, and tools used to meet this goal. You’ll walk away with strategies and examples that you can put to use, no matter the size or sophistication of your planned giving program.

Philanthropy, Broadcast Agnostic


Aimee Granger | Leacy Giving Manager | Wisconsin Public Television

Eric Greiling | Director of Development | Wisconsin Public Television

Erica Lee | Planned Giving Associate | Wisconsin Public Television

Clint Walz | Senior Manager of Philanthropy | Wisconsin Public Television