Major gifts, especially transformational ones, typically result when the CEO is involved in building fundraising relationships and making the case for support. The mere presence of the CEO builds confidence in the minds of most high-impact donors. This confidence often translates into sustainable philanthropic partnerships as opposed to the notorious “one-and-done” gift. The challenge with involving the CEO in fundraising is not a lack of desire but often lack of time and, sometimes, experience. In this session, you will hear first-hand how station CEOs are making the time for major-gifts fundraising and working with their development teams to be prepared at the right time and the right place. Mastering this balancing act can help turn even the busiest CEO into an effective CDO.
Philanthropy, Broadcast Agnostic
Kathy Reed | Assistant Vice President Major & Planned Giving | WXXI
Norm Silverstein | President & Chief Executive Officer | WXXI