Hear from organizations at various stages of improving their relationships with diverse local audiences. We'll discuss seeking understanding through formal and informal research, addressing underlying internal roadblocks, and developing growth and engagement strategies. Then, we’ll break into groups to workshop immediate next steps for you, regardless of where you are in this process, your budget or staff size.
Marketing/Engagement, General Interest, Broadcast Agnostic
Catherine Blizzard | Director of Marketing and Audiences | BBC World Service
Erika Howard | Director of Audience Engagement and Station Marketing | American Documentary / POV
Courtney Hurtt | Associate Director Product Strategy & Business Operations | WDET
Elyse Poinsett | Director of Marketing and Brand Management | WHYY
Andrew Ramsammy | Founder | UnitedPublic Strategies