Multicultural Audience Development: What’s Your Next Step for Inclusive Audience Growth?

  • Wednesday - 9:30 AM - 10:45 AM
  • Addison - Floor 4
  • #PMDMC18

Hear from organizations at various stages of improving their relationships with diverse local audiences. We'll discuss seeking understanding through formal and informal research, addressing underlying internal roadblocks, and developing growth and engagement strategies. Then, we’ll break into groups to workshop immediate next steps for you, regardless of where you are in this process, your budget or staff size.

Tags:
Marketing/Engagement, General Interest, Broadcast Agnostic

Speakers

Catherine Blizzard | Director of Marketing and Audiences | BBC World Service

Erika Howard | Director of Audience Engagement and Station Marketing | American Documentary / POV

Courtney Hurtt | Associate Director Product Strategy & Business Operations | WDET

Elyse Poinsett | Director of Marketing and Brand Management | WHYY

Andrew Ramsammy | Founder | UnitedPublic Strategies