State of the System in Public Radio and TV Membership

  • Wednesday - 11:15 AM - 12:15 PM
  • Avenue Ballroom - Floor 4
  • #PMDMC18

Are stations converting their audience into more donors and revenue? Is public radio’s fundraising potential growing? What impact is Passport having on public television donor files? What's next for sustainers? Get ready for a data deep-dive into the state of public media fundraising. Learn about trends that are driving our greatest successes and biggest challenges, with an emphasis on sustainers, donor acquisition, and upgrading.

Tags:
Membership, Broadcast Agnostic

Speakers

Deb Ashmore | Senior Fundraising Analyst | Target Analytics

Craig Oliver | Director of Research | Greater Public

Carol Rhine | Principal Fundraising Analyst | Target Analytics