Leveraging VIP Experiences to Drive Major Donor Engagement and Support

  • Thursday - 2:30 PM - 3:45 PM
  • Michigan/Michigan State - Floor 6
  • #PMDMC18

What if every major donor event you hosted had a strong ROI? What if your donors left feeling more deeply connected to your station and their fellow donors? What if your station received increased gifts, planned gifts, board members, donor prospects and more because of these experiences? All stations host events, but not many host donor engagement programs. Stations who excel at this know that the event is just the bait; it’s how they engage their donors during and after which is the hook that leads to station sustainability. Come hear from stations who have learned how VIP experiences lead to deeper engagement and support.

Philanthropy, Marketing/Engagement, Broadcast Agnostic


Timothy Eernisse | Director of Development and Marketing | WGVU Public Media

Alysha Fisher | Major and Planned Giving Officer | WCMU Public Media

Laura Garrison | Vice President for Development | WXXI

Louise Lee | Development Director | OETA Foundation

Jennifer Wolf | Director of Development | WUCF