From Launch to Orbit, Working Across Departments to Get Ears on Your Podcast

  • Thursday - 10:00 AM - 11:15 AM
  • Avenue Ballroom - Floor 4
  • #PMDMC18

A podcast is more than a person on a mic. It takes any number of managers, marketers, fundraisers, digital producers and more working hand-in-hand to successfully launch a podcast that has value for stakeholders and intended audiences. Sadly, the “silo mindset” makes this easier said than done. What can we do to break down departmental barriers while building up profitability, community engagement, and overall success for a podcast launch? In this interactive session, we’ll dive into this issue and others, including how to build and sustain an audience both before and after a podcast launches. Bring your questions; we'll try to tackle all (or some) of your challenges.

Tags:
Marketing/Engagement, Digital, Radio only

Speakers

Joni Deutsch | On-Demand Content & Audience Engagement Producer | WFAE

Maggie Taylor | Director of Marketing at PRX and Radiotopia | Public Radio Exchange