Planning a Capital Campaign for Success: Focus on Impact

  • Thursday - 10:00 AM - 11:15 AM
  • Michigan/Michigan State - Floor 6
  • #PMDMC18

This session is designed for stations planning a capital campaign in the near term. As philanthropists become more savvy with their giving, they expect more from organizations asking for gifts to a capital campaign. Where once a “building fund” would have been an easy ask, now donors are expecting to hear a better crafted story about what the impact will be on the community. Come hear how stations met this challenge and work through your own planning challenges with each other.

Tags:
Philanthropy, Broadcast Agnostic

Speakers

Brendan Kinney | Vice President for Development & Marketing | Vermont Public Radio

Ryan Welch | Chief Development Officer | Rocky Mountain PBS