Planning a Capital Campaign for Success: Focus on Impact

  • Thursday - 10:00 AM - 11:15 AM
  • Michigan/Michigan State - Floor 6
  • #PMDMC18

This session is designed for stations planning a capital campaign in the near term. As philanthropists become more savvy with their giving, they expect more from organizations asking for gifts to a capital campaign. Where once a “building fund” would have been an easy ask, now donors are expecting to hear a better crafted story about what the impact will be on the community. Come hear how stations met this challenge and work through your own planning challenges with each other.

Philanthropy, Broadcast Agnostic


Brendan Kinney | Vice President for Development & Marketing | Vermont Public Radio

Ryan Welch | Chief Development Officer | Rocky Mountain PBS