Innovation in Broadcast Promotion: Ideas Worth Stealing

  • Thursday - 11:45 AM - 12:45 PM
  • Northwestern/Ohio - Floor 6
  • #PMDMC18

Just because we've been promoting our radio stations for decades doesn't mean we can stop innovating! From creative program and event promotion, to branding, interactives, and more, come steal ideas that will keep things fresh on your most established and most lucrative distribution platform: broadcast.

Tags:
Marketing/Engagement, Radio only

Speakers

Molly Davis | Assistant General Manager | WFDD

Sal LoCurto | Program Director | Southern California Public Radio

Elyse Poinsett | Director of Marketing and Brand Management | WHYY

Israel Smith | Managing Director of Programming and Audience Development | WBEZ

Susan Tran | Marketing Manager and Special Projects Producer | Maine Public