Underwriting Category Spotlight: Finance

  • Wednesday - 11:15 AM - 12:15 PM
  • Clark - Floor 4
  • #PMDMC18

In a competitive media environment, it's critically important to be able to engage in smart conversations with our prospects and sponsors. In this session, we'll hear directly from a sponsor to gain insights about the evolving business issues and concerns facing the finance category. We discuss strategies to create and cultivate successful relationships with our current and prospective finance clients, and how to highlight the unique value of public media sponsorship across platforms.

Tags:
Corporate Support, Broadcast Agnostic

Speakers

Matt Doubleday | Senior Vice President & Chief Marketing Officer | Wintrust Financial Corporation

Adrienne Smith | Account Executive | Chicago Public Media