Building Brand Trust and Engagement in the Facebook Apocalypse

  • Wednesday - 3:30 PM - 5:00 PM
  • Clark - Floor 4
  • #PMDMC18

With the recent proliferation of “fake news,” bots, and political polarization online, and in the wake of the Facebook/Cambridge Analytica data scandal, there is a growing distrust of social media platforms among consumers. Yet these platforms offer a powerful means for us to engage our loyal audiences and donors around the public media mission. What does the current social media landscape mean for trusted brands like PBS, NPR, and others in public media? How do we continue to build relationships with our audiences and maintain brand trust as we weather this storm? Our colleagues at National Geographic are having success doing just this. Join us as NatGeo tells their story about remaining relevant with today’s social audiences. They'll share what they do to stay ahead of the curve in an ever-changing social media environment. What can our brands learn from theirs? You’ll find out in this timely and important session.

Tags:
Membership, Marketing/Engagement, General Interest, Digital, Broadcast Agnostic

Speakers

Kate Coughlin | Senior Director - Audience Development and Community | National Geographic Partners

Chris Thorman | VP Community Products and Growth | National Geographic Partners