E-Newsletters Are Back. Now What?

  • Wednesday - 11:15 AM - 12:15 PM
  • Denver/Houston/Kansas City - Floor 5
  • #PMDMC18

E-newsletters are having a moment; they're coming back as a key relationship-building tool for public media. So how do we go beyond click and open rates to understand what will resonate with subscribers? In this session, we talk newsletter strategy and offer key takeaways to make the most of those subscriber contacts in 2018 and beyond.

Tags:
Membership, Marketing/Engagement, Digital, Broadcast Agnostic, People's Choice

Speakers

Lauren Bracey Scheidt | Senior Product Manager -- Listener Journey | NPR

Charlotte Cooper | Audience Conversion Manager | New York Public Radio

Celeste LeCompte | Vice President of Business Development | ProPublica

Rachael Snow | Associate Director of Membership | Oregon Public Broadcasting

Juard Van Dijkhorst | Digital Fundraising Coordinator | Oregon Public Broadcasting