Connecting Passion to Purpose: Mastering Donor Motivation and Communication (additional fee)

  • Tuesday - 9:00 AM - 5:00 PM
  • Denver/Houston - Floor 5
  • #PMDMC18

This workshop is presented by Jeri Pat Gabbert, CFRE, Vice Chancellor for Advancement and External Affairs at Indiana University Northwest and Indiana University, The Fund Raising School, Lilly Family School of Philanthropy

The most successful fundraisers understand how to activate a donor's passion in service of an organization. Turns out, there's a lot we're just discovering about what donor "passion" is, and where it comes from. This workshop will open with cutting-edge research about what motivates donors today, including the latest on gender differences in giving behavior. Next, understand how the most successful nonprofits are putting these insights to use to drive gifts back to their organizations. Finally, practice using the communication styles that are most effective for different types of donors so you can successfully move them along in their giving journey. Don't miss this exciting day of fresh insights and effective practice that will transform the way you approach your most important donors.

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