State of the System in Public Radio and TV Membership

  • Wednesday - 9:30 AM - 10:45 AM
  • Reunion A
  • #PMDMC19

Over the past five years, you’ve implemented lots of changes to your strategy, including sustainers, new acquisition channels, and new payment methods. How are these changes affecting your donor file’s health? Who are your new donors? Are they behaving differently? Are your retention rates and upgrading strategies on par with your peers? Join us for a look at public media fundraising through two essential lenses - donorCentrics and Greater Public’s Benchmarks for Public Radio Fundraising - to see how your fundraising efforts are trending with the state of the system.


Deb Ashmore | Senior Fundraising Analyst | Blackbaud
Jay Clayton | Individual Giving Advisor | Greater Public
Carol Rhine | Consultant Target Analytics | Blackbaud