On-air fundraising fatigue is a thing for your listeners and often for you and your colleagues. To deal with the fatigue, stations experiment with shortened or eliminated drives, but this isn’t always best for your station’s financial health. Drives are the foundation of membership programs and the largest platform for gaining new donors. Join us for a game-changing conversation about how to approach your drives. Take away simple ideas and approaches to inspire yourself and your colleagues and turn more listeners into donors.
Jay Clayton | Individual Giving Advisor | Greater Public
Molly Davis | Assistant General Manager | WFDD