Beyond Year-End: Boost Revenue Any Month with Special Campaigns

  • Thursday - 1:15 PM - 2:30 PM
  • Landmark D
  • #PMDMC19

Of course year-end is a huge moment for station online fundraising…but what about Earth Day? International Women's Day? Or your special station anniversary? With competition for supporters growing fiercer than ever, you can raise year-round revenue with short, focused campaigns that leverage new opportunities for membership. Take a page out of major nonprofit playbooks and walk away with data-driven, multichannel strategies from National Geographic's Sarah Stallings and M+R's Yoon Lee.

Speaker(s):

Yoon Lee | Sr Vice President | M&R
Sarah Stallings | Senior Director of Annual Giving | National Geographic Society