Always Be Testing: Lessons from a Digital Membership Accelerator

  • Wednesday - 11:15 AM - 12:15 PM
  • Reunion B
  • #PMDMC19

In a culture of on-demand listening and pledge-drive fatigue, KUER, KOSU, Detroit Public Television, WABE, and 13 other public and commercial local news outlets tested wide-ranging online membership strategies through Facebook’s Membership Accelerator project. Learn what they discovered about messaging, reducing check-out friction, and increasing email effectiveness. Leave with ideas for practical tests to increase online subscriptions and revenue, and learn what’s being tested next.


David Grant | Program Manager Facebook Journalism Project | Facebook
Ryan Laurie | Vice President Individual Giving | Detroit Public TV
Rebecca Smith | Social Media Editor | Public Broadcasting Atlanta
Mairead Todd | Membership Specialist | KOSU
Michael Toomey | Manager of Digital Fundraising and Data | KUER