Thinking Outside the Box: Using Rich Media to Increase Digital Banner Revenue

  • Thursday - 10:30 AM - 11:30 AM
  • No Room
  • #PMDMC19

Revenue from digital display underwriting is a challenge. Together Facebook and Google command over 90% of all global digital advertising revenue, with all other publishers competing for the remaining revenue. Explore the possibility of using differentiated creatives to help your station compete for digital advertising revenue and hear specific case studies and examples of stations that have successfully used rich media and creative thinking around data to grow their digital sponsorship revenue.