Selling Events: Tactics for Valuing and Positioning Event Sponsorship

  • Thursday - 1:15 PM - 2:30 PM
  • Pegasus Ballroom
  • #PMDMC19

Event sponsorships continue to be a growing revenue stream for many stations, but how do you effectively price and position your event? Discover a proven valuation process for all types of events, including legacy station events struggling to find new sponsors and new events trying to project market value. Bring a recent or upcoming event sponsorship package with you for this hands-on session designed to give you the tools you need to sell events more strategically and successfully.


Kim Alexandre | VP/Senior Consultant | The Center For Sales Strategy