Underwriting Categories Workshop: Strengthening Current Categories and Identifying New Ones

  • Wednesday - 9:30 AM - 10:45 AM
  • Pegasus Ballroom
  • #PMDMC19

As traditional public media categories shift their dollars to digital and elsewhere, stations are looking to open new categories. This workshop will help attendees learn what makes a good prospect for your station type and format by working with peers to strengthen key categories and identify new ones. Then we’ll build the case for support and develop ideas that would attract and keep those clients. Each attendee will walk away with ideas and concepts to immediately put to use.


Kirk Nelson | Executive Vice President | Market Enginuity