Building a Neighborhood of Education Donors for Fundraising Success

  • Thursday - 10:30 AM - 11:30 AM
  • Reunion C
  • #PMDMC19

Annual donors, major donors, legacy gifts, planned gifts, digital fundraising -- there’s a place and a path for everyone in your educational fundraising portfolio. In this session, we’ll discuss how your station can build opportunities for a variety of donors and donation types and we’ll hear a lightning round of case studies from stations that have implemented cross-departmental strategies to gain educational fundraising success. Attendees will walk away with ideas for building an educational donor list and how they can identify and steward donors for deeper investment in their station’s kids and education content and services.


Jennifer English | Senior Director- Strategy & Partnerships | PBS
Eric Greiling | Chief Development Officer | Wisconsin Public Television
Susan Scott | Chief Advancement & Marketing Officer | UNC-TV
Aaron Turner | Development Manager | WGVU / WGVK
Jamie Westrick | Senior Vice President - Development | Detroit Public TV