The New Adult: How Will Gen Z Impact Public Media?

  • Wednesday - 9:30 AM - 10:45 AM
  • Landmark D
  • #PMDMC19

For many years, audience research has focused on how to engage the Millennial generation. But when a newly minted college graduate walks across the stage in 2019, he or she won't be a Millennial. That individual is a member of Gen Z. This interactive workshop will share insights on Gen Z, discuss implications for public media, and facilitate small group breakout sessions to prepare stations for this incoming generation of adults. Attendees will leave armed with tangible steps to thoughtfully engage Gen Z audiences.

Speaker(s):

Tracey Castle | Managing Director | Research Narrative
Kerry Edelstein | President & Founder | Research Narrative