Invest for Impact: How to Pursue the Initiatives That Matter Most

  • Thursday - 8:45 AM - 10:00 AM
  • Pegasus Ballroom
  • #PMDMC19

Many public media brands fall victim to the “be everywhere” trap—the pressure to be on every platform and in every conversation—yet don’t have the resources to make it happen. Leading brands take a more strategic approach, carefully assessing the investment and impact of every opportunity they pursue. This session will offer solutions from The Atlantic and key public media brands, providing a decision-making framework to help you make the most of your team’s time, target the right partners, and pursue effective membership strategies.


Merrill Wasser | Vice President Strategy Growth and Marketing | Atlantic57