Would You Credit That? An FCC Guidelines Workshop

  • Wednesday - 11:15 AM - 12:15 PM
  • Reunion A
  • #PMDMC19

Credit copy guidelines are rarely black and white. More often than not, we find ourselves in the blurry middle ground that is sponsor messaging, whether working with existing sponsors that want to push the envelope or new sponsors that misunderstand public media underwriting. Add to that an evolving advertising landscape and we’ve got a lot to manage. This session will help you navigate the guidelines and gray areas with real-world TV and radio sponsor credit scenarios in an interactive “before” and “after” type approach, with the opportunity to submit your own examples in advance.

Speaker(s):

Brad Deutsch | Principal & Managing Director | Garvey Schubert Barer
Dan O'Melia | Director of Funding Policy | Public Broadcasting Service