The Multiplier Effect: Everyone Is a Fundraiser

  • Wednesday - 9:30 AM - 10:45 AM
  • Reunion C
  • #PMDMC19

Your station has the resources, now it’s time to get everyone on board! Learn how to identify existing processes in all departments to unleash new fundraising opportunities, like connecting corporate expertise with philanthropically motivated individuals. In this workshop, discover the concept of Deep Work, by Cal Newport, and how it encourages teams to go deeper to uncover new fundraising and engagement opportunities. In group work, you will share different station perspectives and ideas and leave equipped with inspiration and a planning worksheet.


Courtney Lamm | Chief Development Officer | Houston Public Media
Phillip McMillan | Director of Membership and Corporate Support | Houston Public Media
Danielle Abramson Swartz | Associate Director of Major Giving | WXXI