Leveraging Your Mid-Level Giving Program

  • Thursday - 1:15 PM - 2:30 PM
  • No Room
  • #PMDMC19

Mid-level donor programs ($500 - $2,500 annual) are common at public media stations and represent a potentially large growth area for development revenue, but there is wide variation in how stations put their programs into practice. This session will demonstrate the paths to success and ways to avoid mishaps along the road to establishing, growing, and evolving a mid-level donor pipeline at your station.