Be the Boss of Your Audience’s PBS Passport Experience (and Success)

  • Wednesday - 2:15 PM - 3:15 PM
  • Reunion B
  • #PMDMC19

PBS Passport is finding its groove as member stations continue to use multichannel fundraising strategies to acquire and retain donors. The conversation is not one channel versus the other, but a coordinated effort that fuels the collective impact of PBS Passport. Join fundraising leaders across the system for a lively panel discussion about how many of the tried-and-true tactics of PBS Passport are being confronted with younger, digitally-minded audiences.

Speaker(s):

Teri Lamitie | Senior Director of Digital Marketing Services | WGBH
Jodi Scheib | Vice President of Client Marketing | Carl Bloom Associates
Jason Viso | Director of Programming & Content | Louisiana Public Broadcasting