PBS Passport is finding its groove as member stations continue to use multichannel fundraising strategies to acquire and retain donors. The conversation is not one channel versus the other, but a coordinated effort that fuels the collective impact of PBS Passport. Join fundraising leaders across the system for a lively panel discussion about how many of the tried-and-true tactics of PBS Passport are being confronted with younger, digitally-minded audiences.
Teri Lamitie | Senior Director of Digital Marketing Services | WGBH
Jodi Scheib | Vice President of Client Marketing | Carl Bloom Associates
Jason Viso | Director of Programming & Content | Louisiana Public Broadcasting