Be the Boss of Your Audience’s PBS Passport Experience (and Success)

  • Wednesday - 2:15 PM - 3:15 PM
  • No Room
  • #PMDMC19

PBS Passport is finding its groove as member stations continue to use multichannel fundraising strategies to acquire and retain donors. The conversation is not one channel versus the other, but a coordinated effort that fuels the collective impact of PBS Passport. Join fundraising leaders across the system for a lively panel discussion about how many of the tried and true tactics of PBS Passport are being confronted with younger, digitally-minded audiences.