PBS Brand Refresh for the Digital Age

  • Thursday - 10:30 AM - 11:30 AM
  • Reverchon
  • #PMDMC19

Have questions about the PBS brand refresh for the digital age? The refreshed PBS brand launches in November 2019. Ahead of the initial public launch, the PBS brand strategy team will share details on timeline, new brand assets, and available guidelines and resources. This session will also provide a brand overview covering our new brand platform, co-brand architecture guidance, and visual system. Regardless of your exposure to the project, this session will provide project updates and answers to your questions.

Speaker(s):

Andrea Iezzi | Manager Brand Strategy | PBS
Don Wilcox | V.P. Multiplatform Marketing & Content | PBS