How to Make Your Next Big Thing More Marketable

  • Thursday - 1:15 PM - 2:30 PM
  • Cotton Bowl
  • #PMDMC19

As a marketer, you play a critical role in shaping product development. From the visual identity to the positioning to the marketing plan, you are making your next big thing as marketable as possible, but that's never an easy feat. Discover how your fellow marketers approach a project launch by developing brand, infusing brand within the product, and strategizing outreach efforts. Be it a podcast, TV show, news feature, or event, you'll walk away with tools needed to overcome the challenges of your next product launch.


Lizzie Breyer | Managing Director - National Marketing & Capabilities | American Public Media
Jeff Bundy | Executive Director of Branding & Engagement | WFAE
Elyse Poinsett | Director of Marketing and Brand Management | WHYY