Renowned author, presenter, and fundraising futurist Penelope Burk will bring her latest research to the PMDMC – research that includes what 6,500 donors to public radio and television say will inspire them to stay loyal and give more generously. Penelope is known for her evidence-based solutions to some of today’s toughest challenges, from donor attrition to the rapid rate of turnover among professional fundraisers. In this session, Penelope will discuss what it takes to raise more money sustainably and how public media is well positioned to offer their donors what they really need. Penelope’s interactive session will be followed by a book signing. Don’t miss this final opportunity to hear from Penelope in person before her retirement.