Not Just for Buildings Anymore: Campaigns for Public Media

  • Wednesday - 9:30 AM - 10:45 AM
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For decades, most major public media campaigns focused on raising funds for buildings and equipment—traditional capital campaigns. Today, many stations are using campaigns to raise money not just for capital expenses but for new programming, evolving technology, recruiting and retaining talent, endowment, and other initiatives as well. Hear how other organizations and stations are raising major gifts, planned gifts, and blended gifts in campaigns to support needs and ambitions beyond bricks and mortar.