Going Hyper-Local to Drive Community Connection and Increased Revenue

  • Thursday - 1:15 PM - 2:30 PM
  • Reunion A
  • #PMDMC19

Learn from stations who have successfully used local events and community partnerships to drive a deeper audience connection and a significant increase in station revenue. Find out how these stations leverage their events and engagement strategies to elevate their positions as vital community resources, and -- BONUS -- diversify and grow revenue. Feeling like you don’t have the time and resources to take on more or bigger events? These ideas are totally scalable! And bring your own ideas to share in this interactive session!


Jennifer Barrett | Marketing and Traffic Manager | WFDD
Lisa Brancato | Senior Underwriting Representative | WDET
Lizette Haenel | Development Director | North Country Public Radio
Jessica Lawrence | Underwriting Director | North Country Public Radio