Podcasting and the Scramble for Sponsorship

  • Wednesday - 2:15 PM - 3:15 PM
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Best practices for podcast sponsorships are still evolving. But even as we wrestle with measurement, scale, and defining a business model that makes sense for public media, we already have some valuable learnings. Stations gaining traction in this area share strategies for positioning, packaging, and pricing podcasting (not to mention painful lessons learned!) as well as ideas to leverage the unique opportunities the medium offers for connecting with corporate and community partners in new ways.