Country Music Packaging and Pricing Round-Robin

  • Wednesday - 2:15 PM - 3:15 PM
  • Gaston
  • #PMDMC19

It isn’t too late to leverage this fall’s PBS Pop-Out! Ken Burns’s latest film, “Country Music,” is exciting audiences around the nation and our sales packages should be as enticing as the content. In this session, we will deep-dive into the packaging and pricing from a handful of stations and share ideas and strategies for “Country Music” and future tent-pole programs.


Stephen Danowski | Director of Business Development & Corporate Underwriting | Detroit Public TV / WRCJ-FM
Kim Shefferly | Assistant Business Development Manager | WGVU Public Media
Barbara Shipley | Chief Development/Marketing Officer | East Tennessee PBS