Now that you’re ready to add major gifts fundraising to your station’s revenue stream, you need to manage expectations of your board or advisory council, leadership, and colleagues. What does it mean to be a major gifts officer? How can (and should) leadership be involved in the process of personal philanthropy? In what ways can your board or council members become involved? Major gifts fundraising differs from all other fundraising streams—fund drives, underwriting, vehicle donation, direct mail—and understanding how those differences play out is an important part of the puzzle.