Realizing the Power of Collaborative Branding with NPR

  • Wednesday - 11:15 AM - 12:15 PM
  • Cotton Bowl
  • #PMDMC19

NPR and station brands are stronger together. This session will discuss strategic work around collaborative branding efforts, and how NPR empowers stations to leverage the national/local network. Attendees will leave with fresh ideas and an enlightened understanding of how national and local brands can leverage a consistent brand experience across all platforms, plus on-the-ground tips from stations putting these strategies to work in their markets.

Speaker(s):

Billy Candela | Creative Director | NPR
DeLinda Mrowka | Chief Audience Officer | KQED
Matt Myers | VP Marketing & Branding | NPR
Mike Russo | Director of Marketing | KCUR